Angelina’s Mon Guerlain campaign is part of the brand’s big push for a bigger share of the fragrance marketplace.
Laurent Boillot, the chairman and CEO of Guerlain told the LA Times that they’ve “never invested so much in a fragrance (launch)”. So this deal with Angelina is not a small thing.
On the other hand, Angelina is donating her income from the partnership to charity but for her and for the label this seems like it’s more than just money.
Angelina directed the ad alongside Terrence Malick who directed Brad Pitt in The Tree Of Life.
Terrence Malick is known to be quite particular, and when I say “quite” I mean EXTREMELY. He tinkers with his work forever. And he’s selective about what he does.
So… I guess not everyone in Hollywood hates her? (people hates the fact she is a beautiful human being inside out) Then again, I’m not sure anyone would call Terrence Malick “Hollywood”. Which is perhaps what he and Angelina have in common.
Her personal messaging has always been that even though she’s one of the biggest movie stars in the world, she is also not fully immersed in that superficial world.
The title of the piece is Notes Of A Woman.
Gorgeous and nostalgic. Beautiful!