Pet Adoption Using Optical Illusion

Ask any pet owner, and they’ll probably tell you that their furry friend has made their family feel complete.

Translating this idea into an ingenious advertising campaign is photographer Amol Jadhav and art director/retoucher Pranav Bhide.

They’ve recently produced a series of creative pet adoption ads that employ a brilliant use of lighting, which forms an animal version of the famous optical illusion known as Rubin’s vase. The result has two images visible in every sweet portrait.

The trio of posters highlighted a 2017 World For All Animal Care and Adoptions event at Sydenham College in Mumbai.

The print collateral was effective, aside from an increase in foot traffic, 42 animals were able to find forever homes during the affair.

One word: YES!!!

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