Mom, I’m fine

When Jonathan Kubben Quiñonez quit his job as a business consultant in Brussels, sold his car, and booked a one-way ticket to Cuba in March 2016, it goes without saying that his mom was just a bit worried.

Over a year later, the globe trotter has built a brand off that same worry , or rather, his attempt to soothe it,  and is still making his way through the world with a simple message to send home: “Mom, I’m fine.”

The ubiquitous sign Quiñonez holds up in each viral photo is even more important than the breathtaking, often death-defying sights seen in the background. What started as a clever way to reassure his mom that he was safe evolved into a campaign for the pursuit of one’s passion.


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