IKEA’s mission on this Earth is to make everything simple and understandable. While their furniture sometimes misses the mark, a series of recipes they’ve just released makes cooking very easy.
The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks.
The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven. Seriously, does it get any lower-maintenance than that?
Cook This Page has yet to reach IKEA stores, but the concept is so brilliant (for those who doesn’t know how to) that I suspect it might even replace the cookbook in due time!
This has to be one of the most brilliant marketing plans of the past decade. Cooking for dummies! FINALLY!